Fraghill

  • Fraghill (India)

  • UI/UX & Brand Designer

  • Brand Identity, Packaging, UI/UX

  • Luxury Fragrances

  • October 2022

  • Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Brand & experience design for a futuristic fragrance startup in India.

Background

Fraghill is an innovative fragrance startup based on the futuristic concept of storing three perfume vials in one device.

The Challenge

The founders wanted to create something luxe, elevated but trendy and playful at the same time.​ I was tasked with encompassing the brand's enchanting and modern characteristics into a brand identity followed by packaging concepts and a website prototype.

Moodboard

Monogram

Color Palette

Typography

Round Box - darker gradient.png
Business_Card.png
Triangular-Box---iridiscent.jpg
box-1.png

Website Prototype

Website Prototype

The website is accented with animated gradients to depict the futuristic character of this fragrance startup. I used interactive scrolls and videos to make the user journey more memorable. The selection of imagery is based on the founders' vision for the brand: new, futuristic, colorful but luxe.

Make it stand out

An innovative hover and scroller to browse the perfumes available to shop. The hover displays the notes of the perfume without explicitly naming them. This adds visual flair and creates an impactful experiences for the users.

Our Story.png
Product Page.png

Takeaways

  • A peer of mine from Parsons recommended me to her brother in India when him and his business partner were looking for a Brand Designer & UI/UX Specialist for their startup. When they approached me, I was brimming with excitement because this was going to be my first solo project in luxury retail.

  • The futuristic concept of this brand pushed me to create a unique interface with innovative and impactful UI elements.

  • I watched tutorials everyday, learnt as the process moved forward, sketched and sketched to provide them with options and finally developed something that I am extremely proud of. The clients were very happy with the turnaround – since I wireframed their desktop and mobile website in less than 3 weeks.

Next Steps

  • Coordinating with developers to make my prototype come to life efficiently.

  • The founders have tasked me with creating a special icon library for their brand, to ensure platform-wide consistency.

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