Jun 2023 – Aug 2023

Developed product and service solutions to deliver business and customer value for clients.

Responsible for designing concepts, journeys, storyboards, system maps, user flows, wireframes, visual design comps, and prototypes.

Collaborated with multi-disciplinary teams including consultants, product managers, engineers, and growth architects.

Sept 2022 - Jan 2023

Led design and visual identity for marketing campaigns on Instagram and Facebook (543k+ followers).

Developed a brand identity for Livekindly's upcoming flagship house.

Coordinated with the marketing team for data visualization of surveys with over 3000+ participants & creating user-focused website and product mockups.

Sept 2022 - Nov 2022

Planned and produced identity design & branding content.

Pioneered design of the company's new website, including developing wireframes, wire-flows, app map, final layout design mockups, and prototype on Figma.

Designed 15+ UI elements to ensure platform-wide consistency.

Aug 2021 - Jun 2022

Championed redesign of email campaigns and boosted customer outreach by driving up email click and open rates by 12.5%.

Spearheaded redesign of website's homepage, category and World of Temple pages to improve user experience, applying intuitive navigation and fresher layouts to maximize user engagement.

Pioneered designs of print material, digital advertisements, invitations and look books.

Jul 2019 - Dec 2021

Executed and managed several cross-media projects that involved branding, strategy, packaging, and UI/UX design of the website.

Innovated an online membership platform during Covid-19 to retain audience and increased customer base by 15% in 1 month.

Took on a variety of responsibilities including graphic design, social media, user research, analysis of competitors, creating wireframes, user and prototype testing, tasting workshops, and survey designs.

Apr 2021 - Aug 2021

Led designs for social media campaigns include IG and Facebook posts, stories and reels.

Jump-started logo design evolutions for the company.

Fostered visual design, illustrations and layout design for an exclusive zine in collaboration with founder and copywriter.

Feb 2020 - May 2021

Supervised a 600+ exclusive member database, client-brand relationships and subscription systems.

Independently administered 30+ interviews to vet jewelry enthusiasts globally, for membership approval.

Augmented the brand's outreach with graphics for social media, website, invitations and newsletters viewed by 13,000+ subscribers.

Feb 2020 - Sept 2020

Managed creatives for social media including Instagram and Facebook posts, videos & stories.

Created print layouts for postcards, press and brand books.

Edited 30-second to 1-minute videos for marketing purposes.

Sept 2019 - Dec 2019

Designed graphics for social media, website, marketing.

Edited videos and retouched photographs.

Sketched new designs for Spring'20.