Feed
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Parsons School of Design
(MS Strategic Design & Management – Thesis) -
UX Designer, Product Researcher, Business Strategist
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User Research, Prototyping, Wireframing, User Testing
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Food & Beverage, Management
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September 2023 - May 2024
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Figma
Typeform (surveys)
Wix (temp. webpages)
A pioneering digital platform transforming young adults' food waste habits, helping them save money while tackling waste and hunger in their communities.
The Problem
40%
39%
Co2
18-34
produced by food waste is right behind US & China as countries
year olds have been found to waste the most food
2B
$1,866
no. of people we’d be able to feed if we stopped wasting all that food – UNFAO
amount the average US household loses on wasted food per year
of the food waste comes from households
of annual food production in the US is discarded
What are the current issues that lead to food waste behaviors and how does feed aim to solve them?
Lack of convenient
meal planning
AI assisted meal
planning & recipes
Impulsive grocery shopping
Planned grocery lists
Lack of social
influence and norms
Social encouragement
+ community
No immediate consequences
Reward system
Lack of knowledge/resources
Extensive
resources & tips
Perceived abundance
Awareness reminders
Easy digital inventory management
No inventory management
Expenditure tracking
& budgeting
Unaware of financial loss
Stakeholder Map
Research Plan
Key Learnings
Expiration Reminders
most people struggle to keep up with expiration dates of their groceries
Community Interaction
will make people more accountable, having a leaderboard can gamify the platform – Ex: Personal Groups
Low Effort Inventory
AI receipt scanners that enable users to update their inventory easily
Meal Planner
AI-generated meal ideas based on ingredients in one’s pantry
Rewards/
Points
Anti-food waste activities while using the app (Ex: purchasing ingredients close to expiry)
Storage Tips
how to reuse ingredients for multiple recipes, store produce correctly, etc.
Market Sizing
Market Sizing
Total Addressable Market
293M
87.2% of the US population –grocery shops for their household
Serviceable Available Market
94M
US young population that shops at large supermarkets like Whole Foods & Trader Joe’s
Serviceable Obtainable Market
1.9M
20-34 year olds in NYC, where grocery shopping frequency is high
Competitor Analysis
Testing Assumptions
brand voice
UNIQUE VISITORS
97
TOTAL REACH
6,978
4
UNIQUE SUBSCRIBERS
FACEBOOK ADS
$20
Prototype
(Mid-Fidelity)
User Flow
Solution Objectives
To create an innovative tourism app:
To build connections among locals & tourists
To encourage people to slow down & truly connect/reflect
To incentivize users to engage in local/sustainable experiences
To harness the power of recommendations
Competitor Analysis
a custom “planner friend” that texts you things to do in your city according to your lifestyle
volunteers accompany visitors through the City neighborhoods on free, informal walks
provides personalized recommendations of places to go near a user's current location based on browsing history
Differentiating Factors
Curated List of Experiences (Friend Recommendations)
Encouraging Mindfulness
Safety & Sustainability Ratings
Blog for Local & Personal Insights
Information Architecture
Low-Fidelity Wireframes
Visual Styleguide
#85927D
#2D3142
#F0FF93
#EAE8FF
UI Components
Primary Button
Secondary Button
Tertiary Button
Icons
Badges
Calendar
Final Prototype
Takeaways
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Working on this app with two other students taught me leadership & management skills, compassion, trust and time management.
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We studied several international students’s experiences of when they first came to NYC and worked hard to create something fresh, that solves problems that are not usually spoken of.
Next Steps
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Making the copy embody slow travel and mindfulness more.
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Adding a feature that allows users to set their own goals for truly connecting with themselves, others & their surroundings.
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Exploring partnerships with local establishments to offer coupons/rewards.
